Top Collections

Top News

KemonDays 2015. 20 years of fashion

Riccione hosted the 20th KemonDays event. A special birthday, complete with international shows and guests.

AllureShop is online

Estetica’s eCommerce portal launches in Europe, offering the chance to buy professional equipment at competitive prices.

UnitedProFuture. The four winners.

Four winners triumphed at the 2015 UnitedProFuture competition, which took place at Cosmoprof Worldwide Bologna. Here they are.

Now online:

The EsteticaNetwork web platform continues to grow. The latest arrival is Amabeleza, the Brazilian website signed by Estetica and launched at Hair Brasil, the leading local trade fair.

American Crew Celebrates The 2014-2015 All-Star Challenge Finalists!

The most highly anticipated Men’s Hairstyling Competition is finally here! The International Finalists for the American Crew All-Star Challenge Awards 2014-2015 have been announced! 

Gravity Collection. The video

The video was made by the English Sanrizz Salon. It was one of the finalists of the AIPP Awards 2014-15.