Aveda’S 8Th Year In Support Of Water Aid
In April, the Aveda network come together to support Earth Month – a charity initiative that raises money to support access to clean water projects for communities in need across the globe.
Not only does Aveda support Global Greengrants Fund as a brand globally, Aveda UK has been supporting international development charity, WaterAid for eight years. During this time, Aveda UK has raised over £855k to fund vital clean water and hygiene projects in Ethiopia, Nepal and most recently in India.
For 2018, the entire Aveda network, across salons, experience centres and head office, is joining forces and inviting guests to take the pledge to go the extra day without washing hair and instead dry style to save water in solidarity with the 844 million people globally living without clean water. The World Health Organisation cites that a person requires 50 litres of water per day to maintain health and hygiene – in the UK, the average person uses a staggering 142 litres per day, whilst the nation uses anastonishing 2 billion litres of water every day soaking in a nice, hot shower!.
For more information on WaterAid, please visit the website at www.wateraid.org
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Posted on 10.04.2018
Tony Rizzo, founder of Alternative Hair, and Jayne Lewis-Orr, Executive Director of Salon International, have announced, for the first time in its 37 year history, the Alternative Hair Show will take place at Salon International, ExCeL London.
Visitor numbers are on the increase as Cosmoprof Bologna becomes an ever more significant reference point for the global hair and beauty industries, not only in Italy, but also from abroad where there's been a 10% increase in registrations this year.