Control is power, and with this collection Paul Stafford wanted to show how using tools and techniques you can manipulate and manage hair into the forms and shapes you choose.
Using weight to control direction, styling to control shape and products to control texture, each look shows how hair is ‘controlled’ by various techniques and mediums to create individual fashion statements. "We want this collection to reflect a social truth, that regardless of her look or style, the individual women can and should have authority and ‘control’ over her own image," says Paul Stafford.
Hair: Paul Stafford e Amy Cartwright @Stafford
Hair Colour: Aidan Bradley
Styling: Sara O’Neill
Make up: DJ Griffin
Photo: Lee Mitchell
Posted on 21.09.2018
The shoot was very 80s inspired, featuring looks that were very iconic but with a color pop
Sporty and fresh hybrid cuts inspired by street-style are flanked by androgynous shapes and disconnected bobs