Tony Rizzo, founder of Alternative Hair, and Jayne Lewis-Orr, Executive Director of Salon International, have announced, for the first time in its 37 year history, the Alternative Hair Show will take place at Salon International, ExCeL London.
Visitor numbers are on the increase as Cosmoprof Bologna becomes an ever more significant reference point for the global hair and beauty industries, not only in Italy, but also from abroad where there's been a 10% increase in registrations this year.
Wella Professionals Celebrity Ambassador Sophie Turner’s icy blonde lob, courtesy of Wella Professionals Global Creative Artist Sonya Dove, is inspired by this young, fresh moment in her life and career.
"Layers of different textures and mixing fun prints had a strong presence on the runways, which of course will have a major influence on how we play with hair. There will be more artificial texture created with irons, mixed media almost, with braids and twists heightening the effect," explains Anna Peters, Sam Villa ArTeam.