New Records in Digital Engagement for EsteticaNetwork
The European websites of EsteticaNetwork have enjoyed exponential growth in April 2018 recording an increase in visits of 71% compared to the previous 12 months.
In pole position, the German website, which closed last month with 121% increase in visits and 115% increase in unique users compared to the same period in 2017. The most popular articles of the month were "Vitality's Espresso Series - 4 neue Töne "and" L'Oréal Professionnel präsentiert Botanea", which show how this portal is a significant reference point for hairdressers, even when it comes to knowing the new references.
Double digit growth also for the UK website, where growth is around 71%, while visitors growth hit 63%, with great interest in the Affinage Color Rebels articles. Great results also for the Spanish portal, with 65% and 59% increases respectively.The most read article was the one showing the work of hairdresser Boris Soler. An "Antes y después" that turns an orange-coloured blonde into a cool blonde.
Similar growth of the two French and Italian sites. The portal esteticamagazine.fr showed 51% of sessions and 46% of users. Training was the centrepiece of the most widely read article, featuring the Artemis training institution. The growth of the Estetica.it site for both sessions and visitors is around 46%. Many articles hit the mark, including "Wedding Hair 2018: The Trends of the Season".
Tags: estetica magazine estetica network
Posted on 23.05.2018
New Records in Digital Engagement for EsteticaNetwork
The European websites of EsteticaNetwork have enjoyed exponential growth in April 2018 recording an increase in visits of 71% compared to the previous 12 months.
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