Schwarzkopf Professional Launches Fibreplex
Hair damage caused by lightening, lifting and colouring is now a thing of the past, thanks to Schwarzkopf Professional’s new Fibreplex - the protection system raises the bar for hair colourants!
Yes, just three simple steps towards reducing hair breakage by up to 94% – every time. And Fibreplex is so easy to use! It can be added to any salon colourant, meaning it protects the hair structure during lightening, lifting and colouring. The result? Minimised hair breakage at no extra effort all while retaining the same colour quality. The service will be available from Schwarzkopf Professional salons from September 2015.
Fibreplex: A Revolution for all Colour Lovers
The chemical process behind colour treatments can cause long-term damage to the hair, which can lead to hair breakage. However, colourists can now breathe easy and give their customers the courage to try a new colour without worrying. The Fibreplex system from Schwarzkopf Professional strengthens and nourishes the hair The system includes three products – the first two are being offered for application in hair salons, while the third is available for home use and not included in the starter kit.
Three Simple Steps
Step 1: First, mix the Fibreplex N°1 BOND BOOSTER with the colourant and developer. It doesn’t matter whether you’re lifting, lightening or colouring the hair. When the colouration starts to work – by entering the hair cuticle so the oxidation dye and colour pigments can penetrate the hair shaft. It then protects and enforces the hair fibres during the colouration process. The hair will immediately feel strong and looks healthy after colouring – with reduced hair breakage even at this early stage.
Step 2: After washing out the excess hair colour, work in the Fibreplex N°2 BOND SEALER, leave for five to ten minutes for a nourishing treatment, then rinse out. This gives the hair an extra dose of smoothness and stabilises the bonds enforced in Step 1.
Step 3: The Fibreplex experience doesn’t end at the salon. The third step in the Fibreplex system is an application that’s specially designed for after-care at home. The Fibreplex BOND MAINTAINER ensures a long-lasting colour result and a resilient hair structure that’s protected against new damage, especially from heat. It should be used twice a week on damp, just-washed hair. Just leave for five to ten minutes, then rinse out. This will ensure the hair stays healthy-looking and nourished until the next colour appointment – from root to tip.
Why Make Something Simple Complicated?
The simple integration of Fibreplex into the normal colouring process makes salon application really simple – with no need for additional steps in the process. Colour results will not be altered by the Fibreplex N°1 BOND BOOSTER, and the product will not affect coverage or the anticipated lightening level. Thanks to Fibre Bond Technology, the individual hair strands will be strong and sealed using Fibreplex treatments. This leaves the hair cuticle smooth and shiny,. Perfect for all those who regularly want to try something new without worrying over hair breakage.
www.fibreplex.com/viptestergermany
Tags: schwarzkopf professional hair damaged
Posted on 23.09.2015
Schwarzkopf Professional Launches Fibreplex
Schwarzkopf Professional Launches Fibreplex
Hair damage caused by lightening, lifting and colouring is now a thing of the past, thanks to Schwarzkopf Professional’s new Fibreplex - the protection system raises the bar for hair colourants!
L’Oréal for the Future
L’Oréal has just released details of its new “L’Oréal for the Future” program, which embodies two complementary dimensions of what corporate responsibility means to the company: transforming its approach towards an increasingly sustainable business model, while contributing to solving the challenges facing the world.
Don’t Miss Out: 2020 OMC World Championship – The New Online Competition!
Introducing the 2020 OMC World Championship, both for Mannequin Head & Live Model creations, the new online competition presented by the Organisation Mondiale Coiffure (OMC) this year exceptionally to replace the 2020 OMC Hairworld in Paris – cancelled due the Covid-19 pandemic.