The web embraces Vidal Sassoon |

The web embraces Vidal Sassoon

Vidal SassoonVidal Sasson died just two weeks ago EsteticaNetwork paid him homage on the web and in the magazines published by the Group.

For three days, the homepage of all the Network sites featured a memorial cover dedicated to him. Many hairdressers, from all over the world, clicked and commented the pages that we activated: the personal memoir of publisher Roberto Pissimiglia, the trailer of the film “The Vidal Sassoon Movie”, the video produced by Estetica while emotions were still running high, “The Best of THE BEST”, covering some of the most significant moments in the life of the great hairdresser, and then the space dedicated to the comments, memories, and thoughts of all.

Many users wanted to participate. On the esteticaprofessional website. On the Facebook fan pages, on the YouTube channel and on the Twitter profile messages and thoughts flooded in from all corners of the globe. Acknowledgements, compliments, and adieus in every language. An entire “planet” of hairdressing mourning the loss of Vidal.

On the Estetica professional site, the “Tribute to Vidal” alone recorded more than 1,800 hits and comments were added by the hundreds. But even the video “The Best of THE BEST” on YouTube reached nearly 2,500 views. More than 100 on Facebook “liked” the photo published on the day of his passing on the fan page, with just as many comments and contributions on the blog. But the tribute reached all the Facebook pages throughout the Network: from Turkey to Holland. And Spain took the lead with many thematic articles like, “Vidal Sassoon: ten things perhaps you didn’t know.”

A world of affection for the stylist who always taught the history of the look and hairdressing. And who soon Estetica will reserve an online space.

Posted on 22.05.2012

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