Hair, Beauty & Design
Edizioni Esav produces and distributes three other trade magazines in addition to Estetica – Zefiro, Allure and EsteticaDesign.
Zefiro - This quarterly magazine offers articles dedicated to the hair industry, focus features on the fashion capitals of the world with the latest heads-up on fashion and accessories, product news, and hairfashion collections from both Italy and abroad. Also, “live” Cosmoprof all year round – flicking through the magazine from the back and upside down, find the cover page dedicated to Cosmoprof and another ten pages giving previews and reports on shows, launches and the big names of hairdressing at the trade fairs. Target market: hairdressing salons with a youthful atmosphere, unisex audience, franchising chains, wholesalers, professional schools, academies, Cosmoprof “friends”.
Allure - Founded in 1978, this is a reference point amongst trade magazines in the sector of perfumery/cosmetics. Complimentary copies are sent to perfumeries, duty free buyers, the biggest shopping centres and industry operators. It is distributed alternately (twice a year) with AllureBeauty, a pocket-size magazine for perfumery clients. Each issue of Allure and AllureBeauty is available on iPad via an app that can be downloaded free from the App Store.
EsteticaDesign – Biannual magazine dedicated to wellness spas and salons, to design trends and to planning/design development of hairdressing salons both in Italy and abroad.