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The Opposite

Tecniche di colorazione e forme non convenzionali con la collezione modacapelli diSevda Durukan per Joico.

Larisa Love joins Joico as exclusive brand ambassador

To say there has been an explosion of social media influence would be an understatement. Its power has enabled people to reach each other and connect across not only long distances but from all walks of life.

Get The Katy Perry Look + Color Formula: Oscars' Platinum Pixie By Rick Henry

Singer Katy Perry took her star-studded look to the red carpet at this year's Academy Awards, with Joico leading the way. Thanks to celebrity stylist Rick Henry of LA's famed Nine Zero One Salon, Katy's platinum LumiShine sensation caught plenty of post-show buzz.

Galactic Distortion

Tonalità strong si affiancano a forme piene di personalità. By Salon Fluxx per JOICO.

Shiseido announces agreement to sell Zotos (Joico) to Henkel

Shiseido Company, Limited (Tokyo Stock Exchange, First Section: 4911), a leading global cosmetics company, today announced that it has entered into a definitive agreement to sell its wholly-owned subsidiary Zotos International Inc. (“Zotos”) to Henkel

Video Alert! How To: Northern Lights Technique by Larisa Love

The bright, dancing rays of the Northern Lights electrify the sky… and now, those magnetic True Blue and Kelly Green tones are brightening up hair, thanks to superstar Larisa Love, who wields the new Bold Shades from Joico's Color Intensity line to recreate the impact of this stunning phenomenon.

Step by step capelli arcobaleno

In inglese sono conosciuti come vivid colours. In Italia i capelli arcobaleno vengono definiti in molti e diversi modi: capelli sirena, mermaid look, mermicorn hair (capelli da sirena e da unicorno), sfumature multicolor.

Inner Strength

Joico European Color Design Team member Sevda Durukan proudly presents her new collection which is called ‘004.

Step by Step Joico

Apologia della geometria. Un corto che ruba le linee ai bob di ispirazione inglese: rigore e perfezione sono interpretati in chiave contemporanea grazie a una colorazione non convenzionale.

This summer’s hot look. Crowning Touch by Joico

The perfect holiday look? A neat, simple and yet elegant tied-back style. Joico offers a real passe-partout of hairdressing stylishness: Crown Braid

Look dell'estate. Crowning Touch by Joico

Il look perfetto per le vacanze? Un raccolto pulito, senza fronzoli e allo stesso tempo elegante.

Hair Luxury

Il glamour e il lusso raffinato sono gli ingredienti della collezione di stagione firmata Joico.