London 2017: European Essential Looks Show |

London 2017:  European Essential Looks Show

London 2017:  European Essential Looks Show

The iconic East-End Troxy Theatre in London was the venue for over 1,000 UK and European guests attending the Schwarzkopf Professional European Essential Looks show, along with hairdressing legends and Schwarzkopf Professional ambassadors, who brought to life the brand's latest hair trends and recent launches – BlondMe and OSIS+ Session Label. 

Welcomed by UK General Manager Stuart Hamid and International Creative Director Simon Ellis, the evening got off to an incredible start with a cabaret opener. Stuart commented:  “We’re so excited to welcome you all from all across Europe to London! Essential Looks is all about supporting you, our salons, so you can offer the most up-to-date trends and services possible to improve their businesses and fire creativity.” 

Hooker & Young opened with a very British inspired show. A fusion of their Made in England collection which ‘celebrates the individual’ and the new BlondMe iconic looks and colours. Models were channelling 70’s vibes in both the hair styling and clothing and the dynamic duo inspired the crowd with a non-stop showcase of beautiful blondes. 

Kim Vo put on a hugely entertaining show that had the crowd laughing from start to finish. As ‘Hollywood’s best blonder’ his show celebrated the ‘Ultimate Blonde’. Showcasing a whole new colour application technique from the BlondMe range, Kim talked us through the power of ‘lacing’ which ‘modernises the ombre’ trend for a more natural finish and ultimately the best blonde you can get. 

The Bundy Bundy Artistic Team showcased some incredible Avant Garde hair styling. Their show, ‘The Powder of Blondes’, was a show dedicated to their interpretation of the sirens of Greek mythology. Reflected throughout the hair styling, hair was inspired by the strong independent woman. 

Creators of the pixelated colour trend, X-presion brought exactly that to the show. Intricate and ingenious colour placement allowed for some gorgeous graphic balayage and a transitional graphic fringe. The creative team then went on to demonstrate the stunning work of un- braiding and braiding hair. 

A fabulous finale was thanks to International Creative Director Simon Ellis, Global Styling Ambassador, Tyler Johnston and Global Colour Ambassador Lesley Jennison presenting this seasons Essential Looks Collection Modern Ikon. Tyler took to the stage to bring to life key looks from each of the trends, Opulent, inspired by the allure of the 50s French Riviera, showcased sultry glamour and pure sophistication; Beat Icon celebrated the icons of the 60s-beat generation with an urban update and Colorama combined the attitude of punk with Tokyo-inspired neon vibes for a futuristic feel. Lesley Jennison talked through the colours for each of the trends with both talking about key product ranges for this collection – IGORA Opulescence, OSIS+ Session Label and Colorworx. 

Head of Education, Stephen McDowell closed the show inviting all artists back on stage with their incredible models for a spectacular ending. All in all, with 6 shows, 36 models, over 1000 hairdressers from 15 countries, it made for one epic European Essential Looks evening. 

Tags: schwarzkopf professional london 2017

Pubblicato il 18.05.2017

London 2017:  European Essential Looks Show

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