The Goldwell Color Zoom ‘19 Collection to be Unveiled in Toronto
On September 29th, 2018, thousands of stylists from around the world will gather at the annual Goldwell/KMS Global Zoom World Artistic Event, which will be held this year in Toronto, Canada.
In addition to the Goldwell Color Zoom Challenge, in which numerous international hairdressers will compete live to become part of the Global Color Zoom Creative Team, the 2019 Color Zoom Collection will finally be unveiled.
The 2017 Color Zoom Challenge winners – Maxim Sotnikov, from Russia, Dylan Tung, from Singapore, and U.S. champion Mia Sota, who won in the coveted Partner category. Along with two International Artists – Sascha Haseloff from Germany, a cut expert, and Agnes Westerman from the Netherlands, a color expert – came together to create the ’19 Collection during an immersive week-long workshop that started in London and finished in Berlin.
To kick-off the workshop, the team visited notable destinations in London for inspiration (including the Tate Modern Museum), immersing themselves in a 2019 trend forecast for fashion, design and beauty and discussing how they would translate these trends into an innovative hair fashion collection. Then, the team created mood boards to help them visualize their ideas and used mannequin heads to seamlessly combine cut, color and styling looks. After the first day, the team aligned on the direction of the collection being strongly influenced by Energetic Escapism, focusing on positive and imaginative energy. Finally, to help with the preparation of press materials for the big event this fall, they got to bring their completed Color Zoom looks to life on live models during a Berlin photo shoot.
“Winning Color Zoom has been such a thrilling and inspirational journey,” Sota says. “Having the opportunity to work on the 2019 Collection with Maxim, Dylan, Sascha and Agnes has reinforced my appreciation for collaboration. This unique experience has certainly helped me grow as a professional, both by refining my skills and challenging my creativity.”
The success of Maxim, Dylan and Mia in the 2017 competition merely heralded the beginning of an exciting journey: in addition to their roles as teachers and ambassadors for the new collection, they will also act as judges of the competition in 2019, ushering in a new group of talented Color Zoom winners.
For more information about Color Zoom: http://www.goldwell.us/color-zoom-18
Pubblicato il 21.05.2018
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